December 29, 2015

WILEY’S FAVORITE BOOKS OF 2015

by Wiley Brooks
Book cover

  I know no one has been sitting on the edge of their seats waiting for my second annual list of favorite books. Too bad! I’m going to share it anyway. This has been a big year for me and …
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LUNCHEON SPEECH SHARES KEY RULE TO GET RESULTS YOU WANT AT WORK

The Washington Public Ports Associations kicked off its annual meeting in Seattle last week. They asked if I would be the luncheon speaker on the first day. It was a great event. I spoke to the 200+ leaders and board …
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April 28, 2015

MAKE YOUR POINT WRITING WORKSHOP OFF TO A GREAT START

by Wiley Brooks
WB 4 Small

My MAKE YOUR POINT writing workshop made its debut this month. The response was beyond great! As word of the class spread through the organization, demand soared and before long there was a waiting list. What started out as two classes became …
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April 17, 2015

CANDIDATES FIRST SPEECHES HINT WHO MIGHT WIN WHITE HOUSE

by Wiley Brooks
Candidates 041715

  When it comes to using words that are easy on the ear and hard to forget, Hillary Clinton, in her first at bat of this new campaign season, hit a home run. Her short and sweet announcement that she’s …
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January 21, 2015

SOMETHING VITAL WAS MISSING FROM OBAMA’S STATE OF THE UNION SPEECH

by Wiley Brooks
SOTU Wordle 3

When I heard that President Obama was going to do a different kind of speech for his State of the Union address, I had high hopes. Word was that he was going to focus on values and set an agenda …
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November 19, 2014

WHAT THE GETTYSBURG ADDRESS TEACHES US ABOUT WRITING SPEECHES

by Wiley Brooks
Abe Lincoln

  It was 151 years ago today that President Lincoln delivered the one of the two greatest speeches in our country’s history. That speech is as inspiring today as it was the day he gave it. One could say that …
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November 17, 2014

WANT TO WRITE BETTER? SPEND $7 ON THIS APP INSPIRED BY PAPA HEMINGWAY

by Wiley Brooks
Hemingway

Would you spend 7 bucks to make everything you write better? I think you’d be a fool not to. But $6.99 is the one-time cost of a new app that you can download to your desktop and use on whatever …
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November 10, 2014

ROSS SHAFER: CHOOSE SHORT, POWERFUL WORDS IF YOU WANT TO INSPIRE

by Wiley Brooks
RossShafer photo

Ross Shafer was a local kid who became a sought-after celebrity. Then he took a sharp left turn and remade himself into one of the top keynote speakers in the world. Now based in Colorado, Shafer gives 70 to 80 …
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November 4, 2014

NIKE TAUGHT ROCKEY THE VALUE OF TELLING SIMPLE STORIES

by Wiley Brooks
Helen Rockey speaking to Foster School graduates.

Helen Rockey is a great example of a CEO who knows the power of using short words in simple sentences. It might have helped that she got her start at Nike, which has one of the best tag lines ever: …
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October 2, 2014

USE SHORT WORDS IN SIMPLE SENTENCES TO INSPIRE AN AUDIENCE

by Wiley Brooks
3-legged stool

Most people, even those who give lots of speeches, will tell you that a good speech is a blend of strong content and an engaging delivery. But if you rely on just content and delivery, odds are that your audience …
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