September 12, 2014

HOW TO MAKE SURE YOUR MESSAGE WILL DO THE JOB

by Wiley Brooks
JFK: Ask not. . .

Back when I was doing writing workshops, I would run people through an exercise that often caught them by surprise. I want to share it with you. I would go around the room and have people tell me the most famous quotes …
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September 11, 2014

WHAT YOU CAN LEARN FROM THE SIMPLE ELEGANCE OF STEVE JOBS’ WORDS

by Wiley Brooks
Steve Jobs used simple words we he spoke

In June 2005, Steve Jobs found himself standing before the soon-to-be graduates at Stanford University. He gave a speech that many say set him apart from most other admired business leaders. It was a talk that fixed his place as the …
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September 3, 2014

IF STRING THEORY CAN USE SIMPLE WORDS, SO CAN YOUR NEWS RELEASE

by Wiley Brooks
String theory says there are 10 dimensions of space and one of time

As I talk with people about the need to simplify what they say or write, the push back that I often hear goes like this: “I like what you’re saying in theory, Wiley, but I work in a technical field. …
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August 26, 2014

JESUS KNEW THE KEY TO A GOOD SPEECH: USE 1-SYLLABLE WORDS

by Wiley Brooks
Sermon on the Mount

Few would argue that the Sermon on the Mount is one of the most inspirational speeches of all time. This being the Lenten season, I thought it might be fun to see how it measures up for its word choices. …
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